Arvento Events
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SEO
Earthy By Ellenza
Earthy By Ellenza
Digital Marketing

Earthy By Ellenza – SEO and Performance Marketing Case Study

Client

Earthy By Ellenza
Challenges

Very low keyword visibility (less than 150 monthly organic visits) Website ranking between page 4 and page 8 for most No structured ads, no retargeting, and no audience segmentation High bounce rate of 72 percent Inconsistent messaging on social and website
About the Client

Earthy By Ellenza is a Mangalore-based skincare brand known for natural and handmade products. They approached Infin Digital to improve online visibility and build a stable digital sales system through SEO and performance marketing.

What We Did

01 SEO Improvements

Complete technical SEO clean up and speed optimisation
Keyword optimisation for more than 40 product and location terms
Updated metadata and ALT tags
Built content clusters based on skin concerns and ingredients
Improved Google Business visibility which increased local actions by 38 percent

02 Performance Marketing

Set up a full-funnel Meta ads system (Awareness, Consideration, Conversion)
Retargeting for website viewers and cart abandoners
Seasonal offer campaigns and product bundles
Creative optimisation using UGC and testimonial videos
Reduced cost per click from 18 INR to 11 INR within eight weeks

03 Website Conversion Fixes

Stronger product storytelling
Clearer call-to-action buttons
Better mobile layout
Added reviews and trust elements

Impact

Organic Growth (SEO)

87 percent increase in organic traffic (150 to 431 monthly)

12 target keywords moved to page 1
Local search impressions increased by 220 percent

Performance Marketing Results

Achieved 2.4X return on ad spend within 60 days
Cost per acquisition reduced by 34 percent
Retargeting click-through rate improved by 41 percent
Monthly online orders increased by almost 55 percent
Five best-selling products started generating consistent orders from ads

Conversion Improvements

Bounce rate reduced from 72 percent to 49 percent
Add-to-cart rate increased from 1.2 percent to 3.4 percent
Overall conversion rate improved from 0.6 percent to 1.8 percent

Infin Digital’s Contribution

We handled SEO, ad strategy, creative direction, content planning, optimisation, reporting, and continuous improvements. The brand moved from low visibility to a stable and predictable digital growth system.

UX Design Web Design

Earthy By Ellenza – SEO and Performance Marketing Case Study

Client

Earthy By Ellenza
Challenges

Very low keyword visibility (less than 150 monthly organic visits) Website ranking between page 4 and page 8 for most No structured ads, no retargeting, and no audience segmentation High bounce rate of 72 percent Inconsistent messaging on social and website
About the Client

Earthy By Ellenza is a Mangalore-based skincare brand known for natural and handmade products. They approached Infin Digital to improve online visibility and build a stable digital sales system through SEO and performance marketing.

What We Did

01 SEO Improvements

Complete technical SEO clean up and speed optimisation
Keyword optimisation for more than 40 product and location terms
Updated metadata and ALT tags
Built content clusters based on skin concerns and ingredients
Improved Google Business visibility which increased local actions by 38 percent

02 Performance Marketing

Set up a full-funnel Meta ads system (Awareness, Consideration, Conversion)
Retargeting for website viewers and cart abandoners
Seasonal offer campaigns and product bundles
Creative optimisation using UGC and testimonial videos
Reduced cost per click from 18 INR to 11 INR within eight weeks

03 Website Conversion Fixes

Stronger product storytelling
Clearer call-to-action buttons
Better mobile layout
Added reviews and trust elements

Impact

Organic Growth (SEO)

87 percent increase in organic traffic (150 to 431 monthly)

12 target keywords moved to page 1
Local search impressions increased by 220 percent

Performance Marketing Results

Achieved 2.4X return on ad spend within 60 days
Cost per acquisition reduced by 34 percent
Retargeting click-through rate improved by 41 percent
Monthly online orders increased by almost 55 percent
Five best-selling products started generating consistent orders from ads

Conversion Improvements

Bounce rate reduced from 72 percent to 49 percent
Add-to-cart rate increased from 1.2 percent to 3.4 percent
Overall conversion rate improved from 0.6 percent to 1.8 percent

Infin Digital’s Contribution

Custom Websites That Convert & Scale

Web Design

Web Development

Stand out with a unique design tailored to your brand identity. Unique, brand-aligned designs.

SEO Optimization

Fast-loading websites that improve user experience and SEO rankings.

E-Commerce

Sell online with seamless Shopify, WooCommerce, or custom solutions.

Ai Automations

Streamline business operations with AI automation, and personalized user experiences.

Digital Marketing

Branding & Logo Design

Establish a consistent, professional image with brand messaging, color palettes, typography, that reflect your values

Social Media Marketing & Growth

Build loyal communities on Facebook, Instagram, LinkedIn, and more with consistent branding and strategic content.

Google Ads (Search, Display & Shopping)

Launch high-converting PPC campaigns with data-driven keyword targeting and ROI-focused ad copy.

Content Strategy & SEO Copywriting

Drive authority and trust with optimized blog posts, landing pages, and web copy designed to rank and convert.

Worked with Largest Brands

Give lady of they such they sure it. Me contained explained my education. Vulgar as hearts by garret perceived as perfection.

500

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550

World Customer

Positive Rating

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Projects

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Services We Offer

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All Services

Connection
Perfect UI/UX Designing
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01
Collaboration
Social Media Marketing
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Innovations
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Trusted for delivering high quality websites and result driven digital marketing.

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With more than 12 years real experience.

Behance Awards

2x Featured design of the week

2010

Design Awards

Craetive Best design of the day

2013

Coding Awards

Creative agency of the day

2016

Testimonials

What People Say

Infin Digital transformed our brand identity! Their strategic approach and creative vision delivered a cohesive brand that resonates with our audience.

Arifa K.Y

Founder, Soulishwear

Working with Infin Digital has been an excellent experience. Within a year, they've enhanced our digital presence, website, and ad performance, delivering more than expected. I highly recommend their services for anyone seeking reliable digital growth.

Nafisa Afnan

Founder, Earthy By Ellenza

Working with Infin Digital was an absolute pleasure! Their team delivered a stunning, user-friendly website that exceeded all our expectations. I wholeheartedly recommend their services to anyone looking for professional web development with exceptional results.

Matt Weisman

CEO, B-Technology

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