Case Study: SEO Growth for Mededge
Client Overview
Mededge is a leading healthcare news and magazine publisher delivering trusted medical updates, research insights, expert interviews, and healthcare industry reports. Their platform targets doctors, medical students, clinicians, and healthcare professionals across India and the Middle East.
Project Scope
Mededge partnered with Infin Digital to strengthen their organic search visibility, scale traffic across news and evergreen categories, and build a stable SEO framework that supports long term growth.
Key Challenges
- Large volume of news articles with inconsistent keyword usage.
- Technical issues that limited crawl efficiency and slowed indexation.
- Duplicate tags and thin pages reducing topical authority.
- No structured internal linking between news, features, and pillar pages.
- Slow page speed impacting reach during breaking news updates.
- Absence of topic clusters for high intent medical keywords.
01 Background
- Complete technical SEO clean up and speed optimisation
- Keyword optimisation for more than 40 product and location terms
- Updated metadata and ALT tags
- Built content clusters based on skin concerns and ingredients
- Improved Google Business visibility which increased local actions by 38 percent
02 Performance Marketing
- Set up a full-funnel Meta ads system (Awareness, Consideration, Conversion)
- Retargeting for website viewers and cart abandoners
- Seasonal offer campaigns and product bundles
- Creative optimisation using UGC and testimonial videos
- Reduced cost per click from 18 INR to 11 INR within eight weeks
03 Website Conversion Fixes
- Stronger product storytelling
- Clearer call-to-action buttons
- Better mobile layout
- Added reviews and trust elements