UX DesignWeb Design

Earthy By Ellenza – SEO and Performance Marketing Case Study

  • Client

    Earthy By Ellenza

  • Challenges

    Very low keyword visibility (less than 150 monthly organic visits) Website ranking between page 4 and page 8 for most No structured ads, no retargeting, and no audience segmentation High bounce rate of 72 percent Inconsistent messaging on social and website

  • About the Client

    Earthy By Ellenza is a Mangalore-based skincare brand known for natural and handmade products. They approached Infin Digital to improve online visibility and build a stable digital sales system through SEO and performance marketing.

What We Did

01 SEO Improvements

  • Complete technical SEO clean up and speed optimisation
  • Keyword optimisation for more than 40 product and location terms
  • Updated metadata and ALT tags
  • Built content clusters based on skin concerns and ingredients
  • Improved Google Business visibility which increased local actions by 38 percent

 

02 Performance Marketing

  • Set up a full-funnel Meta ads system (Awareness, Consideration, Conversion)
  • Retargeting for website viewers and cart abandoners
  • Seasonal offer campaigns and product bundles
  • Creative optimisation using UGC and testimonial videos
  • Reduced cost per click from 18 INR to 11 INR within eight weeks

 

03 Website Conversion Fixes

  • Stronger product storytelling
  • Clearer call-to-action buttons
  • Better mobile layout
  • Added reviews and trust elements

 

Impact

Organic Growth (SEO)

87 percent increase in organic traffic (150 to 431 monthly)

  • 12 target keywords moved to page 1
  • Local search impressions increased by 220 percent

Performance Marketing Results

  • Achieved 2.4X return on ad spend within 60 days
  • Cost per acquisition reduced by 34 percent
  • Retargeting click-through rate improved by 41 percent
  • Monthly online orders increased by almost 55 percent
  • Five best-selling products started generating consistent orders from ads

Conversion Improvements

  • Bounce rate reduced from 72 percent to 49 percent
  • Add-to-cart rate increased from 1.2 percent to 3.4 percent
  • Overall conversion rate improved from 0.6 percent to 1.8 percent

Infin Digital’s Contribution

We handled SEO, ad strategy, creative direction, content planning, optimisation, reporting, and continuous improvements. The brand moved from low visibility to a stable and predictable digital growth system.