Marketing
Photo shooting and editing
18 October, 2024
Earthy By Ellenza – SEO and Performance Marketing Case Study
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Client
Earthy By Ellenza
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Challenges
Very low keyword visibility (less than 150 monthly organic visits) Website ranking between page 4 and page 8 for most No structured ads, no retargeting, and no audience segmentation High bounce rate of 72 percent Inconsistent messaging on social and website
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About the Client
Earthy By Ellenza is a Mangalore-based skincare brand known for natural and handmade products. They approached Infin Digital to improve online visibility and build a stable digital sales system through SEO and performance marketing.
What We Did
01 SEO Improvements
- Complete technical SEO clean up and speed optimisation
- Keyword optimisation for more than 40 product and location terms
- Updated metadata and ALT tags
- Built content clusters based on skin concerns and ingredients
- Improved Google Business visibility which increased local actions by 38 percent
02 Performance Marketing
- Set up a full-funnel Meta ads system (Awareness, Consideration, Conversion)
- Retargeting for website viewers and cart abandoners
- Seasonal offer campaigns and product bundles
- Creative optimisation using UGC and testimonial videos
- Reduced cost per click from 18 INR to 11 INR within eight weeks
03 Website Conversion Fixes
- Stronger product storytelling
- Clearer call-to-action buttons
- Better mobile layout
- Added reviews and trust elements
Impact
Organic Growth (SEO)
87 percent increase in organic traffic (150 to 431 monthly)
- 12 target keywords moved to page 1
- Local search impressions increased by 220 percent
Performance Marketing Results
- Achieved 2.4X return on ad spend within 60 days
- Cost per acquisition reduced by 34 percent
- Retargeting click-through rate improved by 41 percent
- Monthly online orders increased by almost 55 percent
- Five best-selling products started generating consistent orders from ads
Conversion Improvements
- Bounce rate reduced from 72 percent to 49 percent
- Add-to-cart rate increased from 1.2 percent to 3.4 percent
- Overall conversion rate improved from 0.6 percent to 1.8 percent
Infin Digital’s Contribution
We handled SEO, ad strategy, creative direction, content planning, optimisation, reporting, and continuous improvements. The brand moved from low visibility to a stable and predictable digital growth system.
Earthy By Ellenza – SEO and Performance Marketing Case Study
-
Client
Earthy By Ellenza
-
Challenges
Very low keyword visibility (less than 150 monthly organic visits) Website ranking between page 4 and page 8 for most No structured ads, no retargeting, and no audience segmentation High bounce rate of 72 percent Inconsistent messaging on social and website
-
About the Client
Earthy By Ellenza is a Mangalore-based skincare brand known for natural and handmade products. They approached Infin Digital to improve online visibility and build a stable digital sales system through SEO and performance marketing.
What We Did
01 SEO Improvements
- Complete technical SEO clean up and speed optimisation
- Keyword optimisation for more than 40 product and location terms
- Updated metadata and ALT tags
- Built content clusters based on skin concerns and ingredients
- Improved Google Business visibility which increased local actions by 38 percent
02 Performance Marketing
- Set up a full-funnel Meta ads system (Awareness, Consideration, Conversion)
- Retargeting for website viewers and cart abandoners
- Seasonal offer campaigns and product bundles
- Creative optimisation using UGC and testimonial videos
- Reduced cost per click from 18 INR to 11 INR within eight weeks
03 Website Conversion Fixes
- Stronger product storytelling
- Clearer call-to-action buttons
- Better mobile layout
- Added reviews and trust elements
Impact
Organic Growth (SEO)
87 percent increase in organic traffic (150 to 431 monthly)
- 12 target keywords moved to page 1
- Local search impressions increased by 220 percent
Performance Marketing Results
- Achieved 2.4X return on ad spend within 60 days
- Cost per acquisition reduced by 34 percent
- Retargeting click-through rate improved by 41 percent
- Monthly online orders increased by almost 55 percent
- Five best-selling products started generating consistent orders from ads
Conversion Improvements
- Bounce rate reduced from 72 percent to 49 percent
- Add-to-cart rate increased from 1.2 percent to 3.4 percent
- Overall conversion rate improved from 0.6 percent to 1.8 percent
Infin Digital’s Contribution
We handled SEO, ad strategy, creative direction, content planning, optimisation, reporting, and continuous improvements. The brand moved from low visibility to a stable and predictable digital growth system.
Earthy By Ellenza – SEO and Performance Marketing Case Study
-
Client
Earthy By Ellenza
-
Challenges
Very low keyword visibility (less than 150 monthly organic visits) Website ranking between page 4 and page 8 for most No structured ads, no retargeting, and no audience segmentation High bounce rate of 72 percent Inconsistent messaging on social and website
-
About the Client
Earthy By Ellenza is a Mangalore-based skincare brand known for natural and handmade products. They approached Infin Digital to improve online visibility and build a stable digital sales system through SEO and performance marketing.
What We Did
01 SEO Improvements
- Complete technical SEO clean up and speed optimisation
- Keyword optimisation for more than 40 product and location terms
- Updated metadata and ALT tags
- Built content clusters based on skin concerns and ingredients
- Improved Google Business visibility which increased local actions by 38 percent
02 Performance Marketing
- Set up a full-funnel Meta ads system (Awareness, Consideration, Conversion)
- Retargeting for website viewers and cart abandoners
- Seasonal offer campaigns and product bundles
- Creative optimisation using UGC and testimonial videos
- Reduced cost per click from 18 INR to 11 INR within eight weeks
03 Website Conversion Fixes
- Stronger product storytelling
- Clearer call-to-action buttons
- Better mobile layout
- Added reviews and trust elements
Impact
Organic Growth (SEO)
87 percent increase in organic traffic (150 to 431 monthly)
- 12 target keywords moved to page 1
- Local search impressions increased by 220 percent
Performance Marketing Results
- Achieved 2.4X return on ad spend within 60 days
- Cost per acquisition reduced by 34 percent
- Retargeting click-through rate improved by 41 percent
- Monthly online orders increased by almost 55 percent
- Five best-selling products started generating consistent orders from ads
Conversion Improvements
- Bounce rate reduced from 72 percent to 49 percent
- Add-to-cart rate increased from 1.2 percent to 3.4 percent
- Overall conversion rate improved from 0.6 percent to 1.8 percent
Infin Digital’s Contribution
We handled SEO, ad strategy, creative direction, content planning, optimisation, reporting, and continuous improvements. The brand moved from low visibility to a stable and predictable digital growth system.